SEO Metrics
SERP (Search Engine Results Page)
SERP is the page you see after entering a query in a search engine. It includes organic results, featured snippets, people also ask boxes, ads, and other elements.
Why serp (search engine results page) matters for SaaS
SERP features change how users interact with results. Featured snippets take the first position. "People Also Ask" boxes answer questions without clicking. Understanding which features appear for your keywords helps you optimize for visibility beyond just ranking.
How tracerHQ measures serp (search engine results page)
tracerHQ tracks your impressions across different SERP features. If you're getting impressions in "People Also Ask" but not clicks, that's a different optimization problem than ranking #1 for a transactional query.
Related terms
Track serp (search engine results page) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.