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SEO & Analytics Glossary

Essential terms for understanding keyword-to-revenue attribution. Each definition includes why it matters for SaaS and how tracerHQ measures it.

Attribution

Attribution Modeling→First-Touch Attribution→Last-Touch Attribution→Multi-Touch Attribution→Linear Attribution→Time-Decay Attribution→Position-Based Attribution→UTM Parameters→

SEO Metrics

Organic Traffic→Keyword Rankings→SERP→CTR (Click-Through Rate)→Impressions→

Revenue

Conversion Rate→Trial-to-Paid Conversion→MRR (Monthly Recurring Revenue)→ARR (Annual Recurring Revenue)→CAC (Customer Acquisition Cost)→LTV (Lifetime Value)→Churn Rate→

Funnel

Top of Funnel (TOFU)→Middle of Funnel (MOFU)→Bottom of Funnel (BOFU)→Funnel Leakage→

Technical

Canonical Tag→Indexation→Crawl Budget→Core Web Vitals→

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