Google Analytics 4 alternative for SaaS conversion tracking.
Free web analytics
What Google Analytics 4 does best
GA4 is free, ubiquitous, and tracks user behavior across your website. It's the default choice for most websites and has powerful (if complex) configuration options for tracking events and conversions.
The gap Google Analytics 4 can't fill
GA4's "organic" source data is limited—it shows you "google / organic" but not which specific queries. You can see traffic but not the intent behind it. There's no connection to the keyword-level data in Search Console.
tracerHQ connects your GSC data, product analytics, and Stripe, so you see conversion rate and MRR per keyword—not just rankings.
| Feature | Google Analytics 4 | tracerHQ |
|---|---|---|
| User tracking | ✓ Comprehensive | ✓ Complementary |
| Event tracking | ✓ Flexible | ✓ Via analytics |
| Keyword-level data | ✗ Not provided | ✓ Full GSC |
| Conversion tracking | ✓ Events | ✓ + Revenue |
| Attribution | ✓ Data-driven | ✓ + SEO context |
| Revenue integration | ✗ Manual | ✓ Native Stripe |
When to use each
Keep GA4 for user behavior analysis. Add tracerHQ to understand which organic queries drive the sessions GA4 tracks.
See which keywords are actually converting.
Connect tracerHQ to your Search Console, analytics, and Stripe. Free to start.