Integration
Amplitude + Google Search Console
integration for SaaS revenue tracking.
Amplitude gives you deep behavioral analytics: funnels, retention, user journeys. tracerHQ connects Amplitude's conversion events back to the organic keywords that acquired those users, so your growth team can see which SEO investments are actually contributing to revenue.
What Amplitude provides
Amplitude is the analytics platform for teams who need deep behavioral analysis: conversion funnels, retention curves, user cohorts, A/B test results. For SaaS growth teams, Amplitude tracks the full product experience from signup through activation, expansion, and churn.
The gap this integration fills
Amplitude knows what users do after they arrive. Google Search Console knows which keywords brought them. But without a bridge between the two, your growth team can't answer the question that matters: which organic content investments are worth continuing?
tracerHQ is that bridge. By joining Amplitude event data with GSC landing page data, tracerHQ calculates the conversion rate and estimated revenue contribution of each keyword cluster, giving your team a data-backed prioritization of what SEO work to do next.
What you see with the integration
Conversion events per keyword cluster
tracerHQ maps your Amplitude trial_started, signup_completed, or subscription_created events to the GSC landing pages that sourced those sessions.
Retention signal by acquisition keyword
See whether users from high-traffic informational keywords retain and convert to paid at the same rate as users from high-intent bottom-of-funnel keywords.
Content investment ROI
Amplitude tells you what happened. GSC tells you how they found you. Together, tracerHQ shows you which pieces of content are generating compounding returns vs. which ones are traffic without revenue.
Funnel drop-off by page
For each landing page receiving significant organic traffic, tracerHQ surfaces the Amplitude funnel step where most users disengage. Direct input for your content and CRO roadmap.
How to connect Amplitude
Connect Google Search Console
GSC is required as the organic traffic data source. Connect your property first.
Add your Amplitude API credentials
Provide your Amplitude API key and secret key. tracerHQ queries the Amplitude Analytics API with read-only access.
Select conversion events
Choose which Amplitude events represent meaningful SaaS conversions. tracerHQ maps these events to organic landing pages and keywords.
Also works with
Connect Amplitude and GSC. See keyword-to-revenue.
Set up in under 15 minutes. Free to start.
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