Integration
Connect Google Search Console
keywords to your SaaS revenue data.
Google Search Console tells you which keywords are getting clicks. tracerHQ connects that data to your product analytics and Stripe, so you see which keywords are generating trial signups and paying customers.
What GSC provides
Search Console is the authoritative source for organic keyword data. It provides click counts, impressions, average position, and CTR for every query that surfaces your site in Google Search. This data is the foundation of tracerHQ's attribution model.
What tracerHQ adds on top
Trial signup rate per keyword
tracerHQ joins your GSC query data with conversion events from PostHog, Plausible, or Amplitude. You see exactly which queries drive the most signups, not just the most clicks.
MRR attributed per keyword cluster
By correlating landing page sessions from organic keywords with Stripe subscription data, tracerHQ calculates estimated MRR contribution per query cluster.
Funnel drop-off by landing page
For every page receiving significant organic traffic, tracerHQ surfaces where users drop off, impression to click, click to session, session to signup, signup to activation.
Revenue-ranked keyword roadmap
Instead of prioritizing by traffic volume, tracerHQ prioritizes your SEO opportunities by projected revenue impact. Work on what matters, not what looks impressive in a traffic report.
How to connect GSC
Sign in with Google
Connect your Google account. tracerHQ requests read-only access to your Search Console properties, the same OAuth you already use for GSC.
Select your property
Choose which GSC property to analyze. You can add multiple properties if you manage more than one site.
Add a conversion source
Connect PostHog, Plausible, or Amplitude to map trial signups back to keywords. Add Stripe to see MRR attribution.
Data freshness
tracerHQ syncs your GSC data daily. Google Search Console has a 2-3 day reporting lag, so your data in tracerHQ reflects the same window as what you'd see in GSC directly. Historical data (up to 16 months) is imported on first connection.
Pair with
See which keywords are driving your MRR.
Connect Search Console in under 5 minutes. Free to start.