What Metabase does best
Metabase is an open-source BI tool that's free to self-host. It lets you ask questions about your data and build simple dashboards without writing code. Great for teams on a budget.
The gap Metabase can't fill
Building SEO attribution in Metabase requires connecting multiple data sources (GSC, analytics, Stripe) and writing custom queries. It's possible but takes significant SQL expertise and ongoing maintenance.
tracerHQ connects your GSC data, product analytics, and Stripe, so you see conversion rate and MRR per keyword—not just rankings.
| Feature | Metabase | tracerHQ |
|---|---|---|
| Cost | ✓ Free | Free tier available |
| Self-hosted | ✓ Yes | Cloud option |
| GSC integration | ✗ Manual API | ✓ Native |
| Keyword attribution | ✗ Custom SQL | ✓ Automatic |
| Revenue by keyword | ✗ Build yourself | ✓ Out of box |
| Time to value | Weeks | Minutes |
When to use each
Use Metabase for general BI. Use tracerHQ specifically for SEO-to-revenue attribution—it's a different problem.
See which keywords are actually converting.
Connect tracerHQ to your Search Console, analytics, and Stripe. Free to start.