Revenue
ARR (Annual Recurring Revenue)
ARR is the annual equivalent of MRR. It's MRR × 12, or the total value of annual subscriptions.
Why arr (annual recurring revenue) matters for SaaS
ARR is MRR scaled to a year—useful for enterprise SaaS or when reporting to investors. Like MRR, ARR without source context leaves you guessing which channels drove that revenue.
How tracerHQ measures arr (annual recurring revenue)
tracerHQ tracks both MRR and ARR, showing annual revenue by keyword cluster. This helps with longer-term SEO planning and forecasting—understanding which content attracts high-value customers.
Track arr (annual recurring revenue) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.