Revenue
LTV (Lifetime Value)
LTV is the total revenue a customer generates throughout their relationship with your company. It's calculated as: Average Revenue Per Customer × Average Customer Lifespan.
Why ltv (lifetime value) matters for SaaS
LTV determines how much you can spend to acquire a customer. A LTV of $10,000 supports higher CAC than $1,000. But LTV varies by acquisition source—some keywords bring higher-value customers.
How tracerHQ measures ltv (lifetime value)
tracerHQ calculates LTV per keyword cluster by tracking revenue over time from customers acquired through each search term. You'll discover which keywords bring customers who stay longer and spend more.
Track ltv (lifetime value) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.