Revenue
Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action (signup, purchase, etc.). It's calculated as: Conversions / Visitors × 100.
Why conversion rate matters for SaaS
Conversion rate measures efficiency—how well you turn visitors into customers. A 5% conversion rate is good for B2B SaaS, but it varies wildly by traffic source. Organic traffic from high-intent keywords often converts better than paid or social.
How tracerHQ measures conversion rate
tracerHQ calculates conversion rate per keyword, not just overall. You'll see that branded search might have 10% conversion while informational queries convert at 1%—informing both SEO and content strategy.
Track conversion rate in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.