Revenue
Trial-to-Paid Conversion
Trial-to-paid conversion measures the percentage of users who start a free trial and eventually become paying customers.
Why trial-to-paid conversion matters for SaaS
Trial-to-paid is the ultimate SaaS health metric. It connects your marketing (getting trials) to product (converting trials). A high trial volume with low conversion means either wrong audience or product issues—not just marketing problems.
How tracerHQ measures trial-to-paid conversion
tracerHQ calculates trial-to-paid rate per keyword cluster. You can see which organic search terms drive users who actually convert—not just sign up. This reveals the true ROI of each keyword, not just traffic volume.
Track trial-to-paid conversion in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.