Revenue
Churn Rate
Churn rate is the percentage of customers who cancel their subscription within a given period. It's calculated as: Customers Lost / Total Customers at Start × 100.
Why churn rate matters for SaaS
Churn kills SaaS. 5% monthly churn means half your customers are gone in a year. But churn varies by cohort—customers acquired from different keywords might have different retention rates.
How tracerHQ measures churn rate
tracerHQ tracks churn rate by acquisition keyword. You can discover that customers from "comparison" keywords have 10% annual churn while "how-to" keyword customers have 3%—informing both SEO and product priorities.
Track churn rate in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.