Attribution
UTM Parameters
UTM parameters are query strings added to URLs to track traffic sources in analytics. The five standard parameters are: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
Why utm parameters matters for SaaS
UTM parameters let you distinguish between traffic sources that might otherwise appear as "direct" or "organic" in analytics. They're essential for tracking campaigns, email links, and social media.
How tracerHQ measures utm parameters
tracerHQ doesn't rely on UTMs because organic search is inherently trackable via Google Search Console. UTM parameters are useful for non-organic channels, but for SEO, GSC provides cleaner, more accurate keyword data than UTM-tagged URLs ever could.
Related terms
Track utm parameters in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.