Attribution
Attribution Modeling
Attribution modeling is the process of determining which marketing touchpoints receive credit for a conversion. It answers the question: "Which interactions led to the sale?"
Why attribution modeling matters for SaaS
Without attribution, you're guessing which marketing efforts actually work. Different models give different credit—first-touch gives all credit to the first interaction, while linear distributes it evenly. The right model reveals whether your SEO investment is actually paying off.
How tracerHQ measures attribution modeling
tracerHQ uses a multi-touch model that connects every organic search interaction to eventual conversion. By joining Google Search Console (first touch) with product analytics (conversion) and Stripe (revenue), tracerHQ shows you exactly which keyword clusters drove outcomes—not just traffic.
Related terms
Track attribution modeling in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.