Integrations
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tracerHQ works by joining your organic search data with your product analytics and payment data. Connect Google Search Console for traffic, one analytics tool for conversion events, and Stripe for revenue, that's it.
How the stack works
1. Traffic layer
Google Search Console provides keyword-level click and impression data for every organic query.
2. Conversion layer
PostHog, Plausible, Amplitude, or Datafast maps trial signups and activation events back to landing pages.
3. Revenue layer
Stripe MRR data closes the loop, so you see keyword → signup → paid conversion → revenue in one view.
Google Search Console
RequiredTraffic sourceThe canonical source of your organic keyword data. tracerHQ pulls your GSC query data daily and maps each keyword to downstream conversion events.
PostHog
Product analyticsConnect PostHog to see trial signup rates, feature activation, and paid conversion broken down by the organic keyword that brought each user.
Plausible
Privacy-first analyticsPlausible users get keyword-to-goal attribution without compromising on privacy. tracerHQ reads your goal conversions per landing page and correlates them with GSC data.
Amplitude
Behavioral analyticsMap Amplitude events, trial starts, onboarding completion, feature usage, back to the organic keywords that sourced those users.
Datafast
AnalyticsDatafast users can pipe their conversion events into tracerHQ to get the same keyword-to-revenue attribution layer without switching analytics tools.
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