Funnel
Bottom of Funnel (BOFU)
BOFU represents the decision stage where users are ready to buy. These searches often include product names, "pricing", "reviews", or "demo" — users with high purchase intent.
Why bottom of funnel (bofu) matters for SaaS
BOFU keywords have the highest conversion rates but often the most competition. Capturing these searches means being visible when users are ready to convert—not just when they're learning.
How tracerHQ measures bottom of funnel (bofu)
tracerHQ identifies BOFU keywords and connects them directly to revenue. You see exactly which "near-purchase" searches actually resulted in Stripe payments—and which might need different landing pages.
Track bottom of funnel (bofu) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.