Funnel
Middle of Funnel (MOFU)
MOFU represents the consideration stage where users are evaluating solutions. These searches often include comparison terms—"X vs Y", "best tool for Z", or specific product searches.
Why middle of funnel (mofu) matters for SaaS
MOFU visitors are actively evaluating. They might subscribe to your newsletter, request a demo, or start a trial. These keywords often have higher conversion rates than TOFU because users are further along.
How tracerHQ measures middle of funnel (mofu)
tracerHQ identifies MOFU keywords through intent signals. You'll see which comparison and evaluation keywords drive trial signups—and which ones drive actual conversions versus just leads.
Track middle of funnel (mofu) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.