Funnel
Top of Funnel (TOFU)
TOFU represents the awareness stage where users are just discovering their problem or solution. These searches are typically informational—"what is X", "how to Y", best "alternatives".
Why top of funnel (tofu) matters for SaaS
TOFU content builds awareness and captures early interest. But these visitors are rarely ready to buy—they're researching. Tracking TOFU keywords helps you understand your total addressable market, even if conversion rates are low.
How tracerHQ measures top of funnel (tofu)
tracerHQ segments keywords by funnel stage based on search intent. TOFU keywords get labeled separately, so you can see awareness-building traffic alongside conversion-focused terms—and understand the full journey.
Track top of funnel (tofu) in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.