Funnel
Funnel Leakage
Funnel leakage refers to users who drop off at each stage of the conversion funnel—visitors who see the product but don't try it, or trial users who don't convert to paid.
Why funnel leakage matters for SaaS
Every leak represents lost revenue. If 1,000 visitors enter the funnel and only 50 convert, where are the other 950 dropping? Leakage analysis helps prioritize improvements—whether in SEO, landing pages, or product onboarding.
How tracerHQ measures funnel leakage
tracerHQ visualizes the complete funnel by keyword cluster. You see exactly where leakage happens: which keywords drive visitors who never sign up, or which trial users never convert—revealing specific improvement opportunities.
Track funnel leakage in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.