Integration
Connect Matomo to tracerHQ
Privacy-focused analytics
What Matomo does
Matomo is an open-source analytics platform that can be self-hosted or cloud-hosted. It offers similar features to GA4 but with a focus on data ownership and GDPR compliance.
Why connect Matomo to tracerHQ
If you use Matomo for privacy compliance, connect it to tracerHQ to get the same keyword-to-revenue attribution. Your Matomo conversion events flow into tracerHQ alongside GSC keyword data.
What data flows to tracerHQ
- •Goal completions (converted events)
- •Custom event tracking
- •E-commerce data (if configured)
Setup steps
1
Get your API credentials
In Matomo, go to Administration → API and generate an API token.
2
Enter credentials in tracerHQ
Add your Matomo URL and API token in the integration settings.
3
Select goals
Choose which Matomo goals map to tracerHQ conversions.
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