Integration
Connect Mixpanel to tracerHQ
Enterprise product analytics
What Mixpanel does
Mixpanel provides advanced product analytics with cohort analysis, funnel visualization, and predictive insights. It's designed for teams who need deep behavioral analysis.
Why connect Mixpanel to tracerHQ
Connect Mixpanel to tracerHQ to map product events (signups, activations, feature usage) back to the organic keywords that sourced those users. See which keywords drive high-value product behavior.
What data flows to tracerHQ
- •Custom events (signups, activations, purchases)
- •User properties and cohorts
- •Revenue data (if e-commerce configured)
Setup steps
1
Create API token
In Mixpanel, go to Settings → API and create a service account token.
2
Connect to tracerHQ
Enter your project ID and token in the Mixpanel integration.
3
Select events
Choose which Mixpanel events count as conversions in tracerHQ.