Attribution
First-Touch Attribution
First-touch attribution gives 100% credit to the first interaction a user has with your brand. All subsequent touchpoints are ignored.
Why first-touch attribution matters for SaaS
First-touch is useful for understanding which channels introduce prospects to your brand. If most first touches come from "brand vs non-brand" searches, you know awareness is being built—but you're missing the full picture of what drives actual conversions.
How tracerHQ measures first-touch attribution
tracerHQ identifies the first GSC query that brought each visitor, then tracks that visitor through to conversion. This reveals which awareness-building keywords eventually lead to revenue—not just which ones get clicks.
Track first-touch attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.