Attribution
Last-Touch Attribution
Last-touch attribution gives 100% credit to the final interaction before conversion. All earlier touchpoints receive no credit.
Why last-touch attribution matters for SaaS
Last-touch shows you what closed the deal—but it ignores everything that came before. A user might discover you via a blog post, nurture through email, and convert from a branded search. Last-touch would only credit the branded search, missing the blog's role.
How tracerHQ measures last-touch attribution
tracerHQ tracks the complete journey from first organic click to final conversion. While highlighting the last-touch keyword, it also shows earlier touchpoints so you understand the full path to revenue.
Track last-touch attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.