Attribution
Multi-Touch Attribution
Multi-touch attribution distributes credit across multiple touchpoints in a user's journey. The distribution method varies by model (linear, time-decay, position-based, data-driven).
Why multi-touch attribution matters for SaaS
Real buyer journeys have multiple touchpoints. Multi-touch attribution reveals the true value of each interaction—showing that blog posts and comparison pages might be more important than your last-touch data suggests.
How tracerHQ measures multi-touch attribution
tracerHQ connects every GSC query in a user's journey to eventual conversion. The dashboard shows both first-touch and last-touch keywords, plus the full keyword cluster that influenced each conversion.
Track multi-touch attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.