Attribution
Linear Attribution
Linear attribution gives equal credit to every touchpoint in a user's journey. If there are 4 touchpoints, each gets 25% credit.
Why linear attribution matters for SaaS
Linear is simple and gives visibility into the entire journey, but it assumes every touchpoint has equal value—which is rarely true. It's a starting point, but needs refinement based on your specific data.
How tracerHQ measures linear attribution
tracerHQ's default view shows linear-style attribution across your keyword clusters. You see equal weight given to awareness, consideration, and decision-stage keywords that contributed to each conversion.
Track linear attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.