Attribution
Position-Based Attribution
Position-based attribution (also called "U-shaped") gives 40% credit each to first and last touchpoints, with the remaining 20% distributed among middle touchpoints.
Why position-based attribution matters for SaaS
This model acknowledges that discovery and decision are most important, while acknowledging middle-touch nurture. It's a practical balance that works well for SaaS with longer sales cycles.
How tracerHQ measures position-based attribution
tracerHQ's default cluster-based view aligns with position-based logic—showing first-touch (awareness) keywords, last-touch (decision) keywords, and the consideration keywords that influenced the path between.
Track position-based attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.