Attribution
Time-Decay Attribution
Time-decay attribution gives more credit to touchpoints that happened closer to the conversion. Credit increases exponentially as you approach the conversion date.
Why time-decay attribution matters for SaaS
In B2B SaaS, the research phase can be weeks or months. Time-decay acknowledges that recent interactions likely influenced the decision more than early awareness ones—but it still undervalues the discovery phase.
How tracerHQ measures time-decay attribution
tracerHQ can show time-decay views for keyword clusters, highlighting which "near conversion" searches influenced closed-won deals. This helps prioritize keywords for retargeting or remarketing.
Track time-decay attribution in your dashboard
Connect Google Search Console and start seeing your metrics by keyword.